"Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability."
Price point, product selection, use of premiums, call to action, web integration, incentives and discounts all need to be considered.
Your test strategy should include multiple forms of media. At CMP we help you develop a format that you can be use in package inserts, statements, ride alongs and blow-ins.
CMP will show clients outlined media costs and response projections. We will then assess if the required response rates are achievable and response needed to hit your allowable metric.
We research based on demographics, media rate, competitive usage and large rollout potential. At CMP we know the right programs that yield the most multi buyers and which ones work best for lead generation.
With many forms of Insert Media your media cost may approach 50%-60% of your total cost. Reducing media costs has a very real and dramatic impact onprogram level performance.
Concept Media Partners Incorporated is ready to help you and your business with all media buying services including list brokerage, insert brokerage, email marketing and print.
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